Why nottingham?

if it's good enough for batman!

Why come to Nottingham for market research?

Situated in the UK’s East Midlands in the heart of England, Nottingham – the capital of the East Midlands and a vibrant versatile and youthful place, embracing creativity and originality – is well-connected for local and international collaborations. With excellent transportation links, a skilled workforce, strong supply chain and a sound R&D base, Nottingham is one of the UK’s fastest growing cities and has a lot to be proud of. World-class firms such as Boots and Experian are based here and the BioCity complex is a national centre of excellence for life sciences.

We have one of the biggest teaching hospitals in Europe, one of the world’s best cricket stadiums and investments in transport infrastructure which are the envy of other cities. And we have two universities, one of which has given us a significant foothold in China, the economic powerhouse of the 21st century.

Nottingham is a fantastic place to live, work and do business in, with its fantastic history and heritage, first-class global companies, modern and developing transport system, great places to eat and shop, venues to watch music and theatre, a nationally renowned art gallery and growing industries in clean, green and bio-technology.

Nottingham is the economic driver of the East Midlands. Its close proximity and excellent transport links to all major UK cities and Europe puts the city at the forefront of business, science and development. The economic strength of the city is based on a mix of large internationally known companies, supported by a growing, innovative small and medium sized business sector. The breadth of economic activity, its highly regarded universities and colleges together with a skilled and adaptable workforce makes Nottingham an ideal location companies seeking to relocate.

An ambitious regeneration and development programme continues to inspire investors and developers, ensuring Nottingham will remain one of the most ambitious, innovative and attractive of Britain’s cities.

The Nottingham Growth Plan, launched in 2012, sets out an ambitious and long term strategy for economic development and job creation to reinvigorate the city’s fortunes over the next decade. The results of that bold intent, and significant investment, are emerging … business growth, job creation, new specialist sector centres of excellence. The straightforward message that Nottingham is ‘open for business’ is now reaching and engaging with a national and international audience.

  • Nottingham’s urban area is the largest in the East Midlands and the second largest in the Midlands. The population of the Nottingham/Derby metropolitan area is estimated to be 1,543,000. Its metropolitan economy is the seventh largest in the United Kingdom
  • The city is ranked as a sufficiency-level world city by the Globalization and World Cities Research Network
  • In the UK Competitiveness Index (UKCI), Nottingham City ranks ahead of Birmingham, Sheffield and Liverpool
  • Nottingham’s GVA – a measure of the value of what workers produce – is 26% higher than the UK average.
  • Nottingham is one of eight designated English Core Cities, recognised as being the most important drivers of the national economy outside of London – major centres of business and wealth creation that help power the economy of the surrounding region
  • The City Centre is one of the top ten retail centres nationally
  • BioCity is the UK’s largest incubation centre for bio-science enterprises
  • Over 50 European companies have chosen to locate their national or regional HQs in Nottingham. Major international businesses based in Nottingham include Boots, Experian, EON UK, Capital One and Paul Smith, as well as Government agencies HM Revenue and Customs and the Driving Standards Agency
  • Nottingham has world-wide place recognition through its international sporting reputation and connections with historical events and legends
  • The University of Nottingham and Nottingham Trent University between them host some of the world’s leading scientific research teams and train the UK’s most innovative designers The city’s two universities have over 60,000 students enrolled between them
  • Nottingham is the top ranking retail centre in the East Midlands
  • Nottingham retail centre is ranked 5th in the UK
  • Nottingham is in the top 20 for A Level results
  • Nottingham is centrally located and has great transport links. Just 2 hours’ travel will take you to most of the UK: London 125 miles, Manchester 70 miles, Birmingham 50 miles

About Nottingham’s population

  • Population: 314,300
  • Ethnicity: 34.7% BME
  • Unemployment: 6.5%
  • Male life expectancy: 75
  • Female life expectancy: 80
  • ONS population data as at June 30th 2014: – Nottingham City’s population was 314,300. This figure is an increase of 3,400 (1.1%) on the 2013 MYE. This is slightly higher than the percentage increase for England (0.8%), and an average increase when compared to the other Core Cities.
  • Nottingham and Nottinghamshire together has a mixed range of settlements, with around 80% of the population living in the largest city and towns with 20% of the population living in smaller market towns, villages and rural areas. Most commuting takes place within the County, but there are also strong linkages to neighbouring areas across administrative boundaries.
  • The wider urban area of Nottingham has a population of around 667,000